Tenants: “I couldn’t even visit my apartment before I rented it.”
Landlords: “I have to pay the fee AND lower my rent $200/mo.?!”
Agents: “I understand you don’t want to lower your rent/pay the fee/have in-person showings/have strangers in your apartment so let’s try to work this out so everyone’s happy!” *grabs bottle of xanax*
I often explain that one of the reasons I love my job is its unpredictability. Every day is different. People move and act differently and it’s a real life skill to learn and understand how to navigate that. Personalities, expectations, etc. It’s fun to me.
That was before I really understood what a global pandemic was.
This Boston area rental season was challenging to say the least. No one was happy about any of this. Life was less carefree and much more dangerous. Things were confusing. The message was murky. We wanted to know WTF is actually going on and what do we do?
Well, we (we = the #KREMCrew) didn’t wait for anyone to tell us what to do. We hunkered down and devised a plan from the gitgo. This included early discussions with some big time Boston landlords whose ear we had. That message was to get out in front of it and FAST. And some did and minimized their losses. Others who stalled or tried to wait it out are now holding keys to literally hundreds of empty apartments.
We understood that communication was critical. Not just with the team (we had a standing 5pm meeting DAILY to chat about anything and everything) but with our clients and other Boston area landlords who came to us for help. Weekly calls, drop in emails, anything just to let them know we’re thinking of them, holding ourselves accountable and doing our best to try to help them move units.
We devised a plan and moved with it. Many times, the plan moved us too given the nature of what we were dealing with. But we understood we needed to be flexible, forgiving and nimble to keep moving forward effectively.
And here we are- September 12th. There’s tons of unrented inventory on the Boston area rental market and we still have a lot of work to do. But as we’ve proved to ourselves and to many of our clients, we’re up for the job today more than ever. We will never be perfect, but we can always strive to be.
As always, feel free to reach out to me personally if you have any questions, comments or if you need a hand with your property and I’m happy to help.
Kingston Real Estate & Management